I've made a change with my ad program and am excited to share that I'm now working with Passionfruit Ads. While I enjoyed working with an ad manager for the past two years I'm thrilled that an option is available that will allow me to manage things on my own while being more efficient for both myself and sponsors.
If you've not heard about how Passionfruit works it's basically set up with the option for you to purchase an ad spot immediately, upload your image and the link, provide a short blurb to give me an idea what your blog/shop is like, and then wait approval before being automatically loaded into my sidebar. It's just about as simple as it gets for both of us!
As always I'm offering a variety of ad sizes to make sponsorship affordable for a number of budgets and there is still a giveaway involved for all sizes except the mini ads. My hope is to continue to support blogs and businesses that see the value in sponsoring blogs with a similar aesthetic and growing readership in order to gain new traffic and/or hopefully sales.
In fact, one of the new features with Passionfruit is the ability to see how many times someone has clicked through to visit a sponsor. I think this is going to be great feedback for me in ways I can better serve sponsors but I'm also looking forward to corresponding with sponsors directly in order to keep things a little more personal.
Here are a few of my most recent stats as of 7/20/12:
-7,260 subscribers through Google Reader
-2,856 followers through Bloglovin'
-11,200+ followers on Instagram
-5,668 followers on Twitter
-10,000+ followers on Pinterest
I'm looking forward to working with sponsors in this new format and have already welcomed my first Large sponsor with Passionfruit! If you're curious about whether your shop or blog is a good fit for Smile and Wave's ad program or have any other questions about the change I'd be happy to hear from you at racheldenbow(at)gmail.com.
Thanks for your readership and support of Smile and Wave! It is so appreciated.